Evoke plc: Group Overview
Evoke plc is a Gibraltar-incorporated company listed on the London Stock Exchange, with its head office at 601-701 Europort in Gibraltar. It traded as 888 Holdings until its rename, and the Evoke plc William Hill deal of 2022 cost about £1.95 billion. The register records 2 remote licences for the parent itself, for gambling software since 11 March 2015 and for game hosting in casino since 10 January 2024. Consumer play sits with the operating companies below.
| Licence Holder | Consumer Brand | Licences | Domains | Regulatory Actions |
|---|---|---|---|---|
| 888 UK Limited | 888 | Casino, bingo, real and virtual event betting | 16 active, 74 inactive | 3 |
| WHG (International) Limited | William Hill online | Casino, bingo, software, real and virtual event betting, pool betting | 1 active | 1 |
| William Hill Organization Limited | William Hill shops | Retail betting, pool betting, software, remote real event betting | None listed, 1,251 premises | 0 |
| Mr Green Limited | Mr Green | Casino and bingo, surrendered 28 October 2024 | 1 inactive | 0 |
The register shows 4 operating companies, 17 active domains and 4 trading names across the Evoke plc UK estate. Mr Green Limited surrendered its casino and bingo licences on 28 October 2024, so Mr Green no longer operates for UK players. The Evoke plc 888 estate holds 16 of the 17 active domains, and WHG (International) Limited holds the other. Anyone who wants to confirm a licence holder follows the steps in the guide on how to find a casino's operator.
Players asking who owns Evoke plc find a changing answer. Evoke plc is listed, so its shares sit with public investors. Bally's Intralot S.A. agreed on 5 June 2026 to acquire it for 52p per share, valuing the equity at about £243 million. Shareholders backed the scheme with 99.91 per cent of the shares voted on 17 August 2026. Completion is expected in Q4 2026 or Q1 2027, subject to court sanction and remaining approvals, and Evoke plc then leaves the London Stock Exchange.
These qualifications are material. A register with 3 active licence holders under 1 listed parent shows a clear group structure. It does not show the owner after the deal, because the takeover had not completed as of October 2026. Players read the licence holder named on each site, since that company answers for complaints and self-exclusion whichever Evoke plc brand sits on top.
Evoke plc History and Key Milestones
The group grew by buying established brands and then selling or retiring many of them. Dated milestones below show the main events on record:
- 1997: the business is founded as Virtual Holdings Limited
- 2005: the group lists on the London Stock Exchange
- 1 November 2014: remote casino, bingo and real event betting licences begin
- 2017: 888 pays £7.8m for failing to protect vulnerable customers
- February 2020: Mr Green Limited agrees to pay £3m
- 1 March 2022: 888 UK Limited agrees a £9.4m settlement
- 2022: the William Hill purchase completes at about £1.95 billion
- March 2023: the William Hill group agrees a £19.2m settlement
- 28 October 2024: Mr Green Limited surrenders its UK licences
- 19 January 2026: the UK cap of 10x on bonus wagering takes effect
- 5 June 2026: the board recommends the Bally's Intralot offer
The register records 74 inactive domains under 888 UK Limited. Many are former bingo and casino names, such as Foxy Bingo and Cheeky Bingo. The active estate is therefore far smaller than the historic estate.
Evoke plc Revenue and Scale
Evoke plc reports group figures in sterling. Revenue for the 6 months to 30 June 2026 was £887.5m, flat on the same period of 2025, and adjusted EBITDA fell to £150.2m from £165.9m. A £46m rise in gaming duties, mostly in the UK, drove the fall. Full-year 2025 revenue was £1,781.9m.
The segments show where the business sits. UK&I online brought in £348.1m, retail £245.6m and international £293.8m. Net debt stood at £1,899.4m, which is 5.6x adjusted EBITDA, and dividends are suspended until leverage falls to 3x. These qualifications are material, because the figures cover every market and not only UK casino play. The register lists 17 active domains, against the 61 held by SkillOnNet, so size comes from revenue and retail and not from domain count.
Evoke plc Casinos in the UK
The 2 profiled brands, 888casino and William Hill Casino, run under different licence holders, 888 UK Limited and WHG (International) Limited. They differ in welcome structure, lobby size and payout handling, so the Evoke plc brands suit different players. Table 1 sets out the headline terms of these casinos before the profiles. Both brands operate under the Gambling Commission licence as of October 2026.
| Casino | Welcome Bonus and Wagering | Games | Live Casino | Mobile App | Top Feature |
|---|---|---|---|---|---|
| 888casino | 100% up to £100 at 10x on selected slots, winnings capped at £100 | 2,000+ | 300+ tables | Yes | Exclusive 888 slots and live tables |
| William Hill Casino | Free spins from a £10 stake with 10x on winnings, as listings differ | 284 to 900+, as listings differ | 57 to 150+ games, as listings differ | Yes | CashDirect payments |
Bonus terms change often. Verify against live terms on each operator's website before depositing. The figures here reflect the terms listed in October 2026.
888casino

888casino is the flagship casino of 888 UK Limited, and it carries the group's exclusive 888-branded slots and live tables. The welcome offer is a 100% match up to £100 on a deposit of at least £10, staked on selected slots within 48 hours. Wagering is 10x on selected slots, in line with the UK cap, and winnings from the offer are capped at £100. The bonus works as a parachute, so it is used only once the cash balance reaches zero.
Key terms to check before claiming:
- Welcome match of 100% up to £100 at 10x on selected slots
- Minimum deposit of £10, staked within 48 hours
- Winnings from the offer capped at £100
- Neteller and Skrill deposits do not qualify
The library holds 2,000+ games, including 100+ progressive jackpot slots and 300+ live tables from Evolution, Playtech and Pragmatic Play Live. Its apps hold 4.5 on iOS from 48,700+ reviews and 4.1 on Android from 30,800+ reviews. These qualifications are material. App ratings measure the app experience and not payout reliability, and the review page for the site tells a different story.
The site holds a review score of 1.2 out of 5 from 3,114 reviews, with the newest dated 20 October 2026. About 83 per cent of reviews give 1 star, and 9 per cent give 5 stars. Reviewers describe delayed withdrawals, winnings moved to bonus funds, frozen accounts and slow support. The company has not invited reviews recently, so the sample is not a full picture.
| Item | Detail |
|---|---|
| Site Identity | 888casino, operated by 888 UK Limited |
| Standout Mechanic | 100% up to £100 at 10x on selected slots |
| Game Edge | 2,000+ games and 300+ live tables |
| Withdrawal Times | E-wallets within 24 hours, cards up to 5 business days |
| The Trade-Off | Low review score and a £100 cap on offer winnings |
| Best For | Players who want the largest lobby in the group |
William Hill Casino

William Hill Casino is the online casino of WHG (International) Limited, and it sits beside the group's sportsbook and retail estate. Listings differ on the welcome offer. A package of 100 free spins at 10p each follows a £10 stake, with a £30 cap on winnings and 24 hours to use them. Another listing gives 200 free spins after a £10 deposit and stake, with 10x on winnings and 72 hours to use them. Older listings quote 40x, which the 10x cap now replaces.
Key terms to check before claiming:
- Free spins package from a £10 stake, as listings differ
- Wagering of 10x on winnings, within the UK cap
- Caps of £30 on winnings from listed free spins offers
- Offer expiry between 24 and 72 hours
Listings put the library between 284 and 900+ games, with 57 to 150+ live games from Evolution. Slots come from Pragmatic Play, Games Global, NetEnt and Playtech, among others. The app runs on iOS and Android, and the sportsbook sits in a separate app. These qualifications are material. The conflicting counts mean lobby size needs checking on the site, and the casino is smaller than 888casino on every count.
The site holds a review score of 1.2 out of 5 from 7,451 reviews, with the newest dated 20 October 2026. About 73 per cent of reviews give 1 star, and 17 per cent give 5 stars. Reviewers describe account lockouts, unanswered complaints, small bonuses against wagering and doubts over slot payouts. These are opinions and not findings.
| Item | Detail |
|---|---|
| Site Identity | William Hill Casino, operated by WHG (International) Limited |
| Standout Mechanic | Free spins from a £10 stake |
| Game Edge | 284 to 900+ games with Evolution live tables |
| Withdrawal Times | Visa Direct up to 4 hours, e-wallets about 24 hours, cards 1 to 3 days |
| The Trade-Off | Smaller lobby and conflicting listings |
| Best For | Players who want a casino beside the William Hill sportsbook |
Evoke plc Casino Bonuses Compared
Welcome offers across the group fall into 2 types. 888casino lists a 100% match with a cap of £100 on winnings, while William Hill Casino lists free spins with caps on winnings. The UK cap of 10x on bonus wagering has applied since 19 January 2026, and older listings that quote 30x or 40x are out of date.
Take a worked example at the 10x cap. A £50 deposit matched at 100 per cent gives £50 in bonus funds, which makes a £100 balance. The wagering base is the bonus, so 10x on the bonus gives £500 of turnover. At 96.00 per cent RTP the expected cost is about £20, which leaves about £80 at completion.
Winnings from free spins follow their own terms at William Hill Casino. These qualifications are material. Expected cost is an average, and the benchmark replaces a multiple that each site sets in its own terms.
Welcome Offers Compared Across the Network
Each line states the wagering position as of October 2026:
- 888casino: 100% up to £100 at 10x on selected slots, winnings capped at £100
- William Hill Casino: free spins from a £10 stake, 10x on winnings, caps of £30 on listed offers
Ongoing Promotions and Loyalty Rewards
Ongoing offers differ by brand and change often. No shared loyalty scheme links the 2 casinos. Reading each site's terms before claiming removes the risk of a voided offer.
Evoke plc Betting Sites
Sport is a large part of the Evoke plc UK offer. The Evoke plc William Hill sportsbook runs on williamhill.com under WHG (International) Limited, and 888sport runs on 888sport.com under 888 UK Limited. Both licences cover real and virtual event betting, and WHG (International) Limited also holds a pool betting licence.
Retail adds further scale to the group. The register lists 1,251 premises for William Hill Organization Limited, although the group reports 1,024 open shops at 30 June 2026, down from 1,302 a year earlier. Evoke plc has confirmed further closures. These qualifications are material, because the shop estate is shrinking while online grows. Players who want sport and casino under 1 brand find William Hill the closer fit.
Other Evoke plc Brands
Evoke plc brands extend beyond the 2 profiled casinos. On the Evoke plc 888 side, 888poker is active on 888poker.com, 888poker.co.uk and 888poker.net, and 888sport covers betting. Mr Green is the main absence, because the licences for mrgreen.com were surrendered in October 2024. The remaining active 888 UK Limited domains include 777.com, magic888casino.com and 888vipcasinoclub.com. Groups that rename or retire brands are covered in the guide to casino groups and white labels.
Additional Domains on the Evoke plc UK Licences
Players on any of the 17 active domains play under a Gambling Commission licence, with the same self-exclusion and complaints route as any licensed site. The register separates active and inactive domains, and the 74 inactive 888 UK Limited names no longer serve UK players. Matching a site address to that list confirms that it operates under a licence.
Games and Providers at Evoke plc Casinos
Game content spans slots, jackpots, table games and a large live lobby. 888casino lists 2,000+ games, while William Hill Casino lists between 284 and 900+. Live content leans on Evolution, with Playtech and Pragmatic Play Live alongside.
Slots and Casino Game Providers
| Game Provider | 888casino | William Hill Casino |
|---|---|---|
| Evolution | Yes | Yes |
| Playtech | Yes | Yes |
| Pragmatic Play | Yes | Yes |
| Games Global | Not named | Yes |
| NetEnt | Not named | Yes |
The table shows only what listings name. RTP is published per game, so players read the figure in each game's information panel before staking. The worked example uses 96.00 per cent as a round benchmark.
Live Casino Across the Network
888casino lists 300+ live tables, including exclusive 888-branded blackjack and roulette. William Hill Casino lists 57 to 150+ live games, powered by Evolution. Players who want a deep live lobby look to 888casino.
Deposits and Withdrawals
Debit cards work across the network, and UK rules ban credit card deposits. Minimum deposits run from £5 to £10 depending on the method. Apple Pay, PayPal, Skrill, Neteller, Trustly and Paysafecard appear beside cards, and William Hill Casino adds ecoPayz and CashDirect.
Accepted Payment Options Across the Network
| Payment Method | Min Deposit | Max Deposit | Processing Time | Transfer Time | Fees |
|---|---|---|---|---|---|
| Visa and Mastercard debit | £5 to £10 | Varies | Varies | 1 to 5 business days | None listed |
| Apple Pay | Varies | Varies | Varies | 1 to 3 business days | None listed |
| PayPal | £10 | Varies | Varies | About 24 hours | None listed |
| Skrill | Varies | Varies | Varies | About 24 hours | None listed |
| Neteller | Varies | Varies | Varies | About 24 hours | None listed |
| Trustly | Varies | Varies | Varies | Varies | None listed |
| Paysafecard | £10 | Varies | Deposit only | Not available | None listed |
| Bank transfer | £5 to £10 | Varies | Varies | 3 to 10 business days | None listed |
For UK players, e-wallets suit the shortest wait among the listed routes, while debit cards suit the widest coverage. The credit card ban applies to every brand. Each site's cashier is the reliable check for limits and timing, and the casino withdrawal times guide explains how payout speeds differ across groups.
Evoke plc Withdrawal Times and Limits
888casino lists e-wallet payouts within 24 hours, debit cards up to 5 business days and bank transfers up to 10 business days. William Hill Casino lists Visa Direct at up to 4 hours and e-wallets at about 24 hours. Cards take 1 to 3 days and bank transfers take 3 to 10 days. Maximum withdrawal limits at William Hill Casino run from £5,500 by PayPal to £300,000 by ecoPayz.
Identity checks apply before an opening withdrawal. Completing verification straight after registration removes the most common cause of delay. Reviewers describe verification requests arriving after a win, so a small test withdrawal removes a common surprise.
Mobile Play and Browser Access
Both profiled brands list native apps for iOS and Android, and William Hill keeps its sportsbook in a separate app. Browser play also works on phones. App quality is the clearest mobile difference between the 2 brands.
App Store Ratings Across the Network
| Brand | App Store | Google Play |
|---|---|---|
| 888casino | 4.5 from 48,700+ reviews | 4.1 from 30,800+ reviews |
| William Hill Casino | No rating listed | No rating listed |
These qualifications are material. Ratings measure the app experience and not payout reliability, so a high score does not settle the withdrawal complaints.
Evoke plc Mobile Game Selection
Slots, jackpots and live tables load in both the apps and the browser. Library size on mobile matches the desktop lobby at each brand. Players move between brands by installing the separate apps or visiting each site.
Licensing and Enforcement Record
The Gambling Commission regulates the group through licences held by 888 UK Limited, WHG (International) Limited, William Hill Organization Limited and the parent. Register entries show these licences as active. Each active site connects to the national self-exclusion scheme (GAMSTOP).
Regulatory Standing Across Evoke plc Brands
Players check the licence and the domain list on the Gambling Commission public register. Matching a site's address to that list confirms that it operates under a licence. Status by brand is shown in the table as of October 2026.
| Brand | Licence Body | Licence Status | GamStop Integration | RNG Testing |
|---|---|---|---|---|
| 888casino | UK Gambling Commission | Active domain, October 2026 | Yes | UKGC technical standards |
| William Hill Casino | UK Gambling Commission | Active domain, October 2026 | Yes | UKGC technical standards |
| Mr Green | UK Gambling Commission | Surrendered 28 October 2024 | Not applicable | Not applicable |
Gambling Commission Penalties and Settlements
As of October 2026, register business pages show 3 regulatory actions for 888 UK Limited and 1 for WHG (International) Limited. They show 0 for William Hill Organization Limited and Mr Green Limited. The Commission's published case records add older settlements, so players check both.
Recent penalties against 888 UK Limited total £142,918. They are £23,000 on 19 August 2024 for a credit card breach and £33,075 on 7 August 2025 for a customer identification failure. A further £86,843 followed on 18 November 2025 for a self-exclusion breach. Each breach was self-reported.
The larger cases came earlier. On 1 March 2022 the Commission announced a £9.4m settlement with 888 UK Limited for social responsibility and anti-money laundering failings. Customers were able to deposit £40,000 before financial checks applied, and a customer spent £65,835 in 5 months without source-of-funds checks. A customer with 11 accounts had 1 restricted and then opened 3 more. 888 had paid £7.8m in 2017 for failing to protect vulnerable customers.
In March 2023 the Commission announced a record £19.2m settlement across the William Hill group. WHG (International) Limited paid £12.5m, Mr Green Limited paid £3.7m and William Hill Organization Limited paid £3m. Customers spent large sums without checks, including £23,000 in 20 minutes, and weak controls let 331 self-excluded customers gamble. The settlement required a board member to oversee an improvement plan and an independent review of controls.
These qualifications are material. The 2024 and 2025 penalties were self-reported and small beside the earlier cases, which counts in the group's favour. Even so, the group has paid more than £28 million across the 2 large settlements since 2022. Each concerned the same safer-gambling controls that matter to every UK player.
Safety Record of Evoke plc
Players on a Gambling Commission licensed site get segregated funds, mandatory identity checks and access to dispute resolution. Safety across the group depends on those licences and on each brand's handling of withdrawals and vulnerable customers. The review scores on record are low for both brands.
Player Protection and Responsible Gambling Tools
Each site offers account tools that players apply without contacting support. BeGambleAware provides free help and advice for anyone concerned about their play. The standard tools are:
- Deposit limits
- Loss limits
- Session reminders
- Time-outs and self-exclusion
Self-Exclusion and Deposit Limits
Joining the national scheme covers every UK licensed site at once, including all Evoke plc UK brands. Deposit limits and time-outs are set inside each account, so players apply them on every brand they use. The national scheme is the dependable route for players who want to stop across the group.
Player Feedback and Review Scores
888casino holds 1.2 out of 5 from 3,114 reviews, and William Hill holds 1.2 out of 5 from 7,451 reviews, with both newest dated 20 October 2026. Reviewers describe withdrawal delays, locked accounts, winnings moved to bonus funds and unhelpful support. Praise is rare and mostly relates to long-standing accounts and easy deposits. These qualifications are material. Neither company has invited reviews recently, so the samples are not a full picture, and the scores do not prove wrongdoing.
Strengths and Trade-Offs Across the Network
| Brand | Standout Mechanic | Game Edge | The Trade-Off | Best For |
|---|---|---|---|---|
| 888casino | 100% up to £100 at 10x | 2,000+ games, 300+ live tables | Low review score | Large lobby |
| William Hill Casino | Free spins from a £10 stake | Evolution live tables | Smaller lobby | Casino and sport |
The 2 casinos give players a large listed lobby at 888casino, a sportsbook and shop estate behind William Hill, and wagering that sits within the 10x cap. Each brand carries a cost, whether low review scores, conflicting listings or a penalty history. Choosing between brands comes down to lobby size and the wish for sport, because the payment routes and safety tools are similar.
Evoke plc Casinos Compared With Other UK Networks
Evoke plc is a large listed group with 2 profiled casinos and 17 active domains, and it leans on sport and retail more than most casino networks. That gives broad brand recognition and a clear corporate parent. The comparison below uses stated criteria only:
- Welcome wagering: within the UK cap of 10x at both casinos
- Game library: 284 to 2,000+ games, as listings differ
- Mobile access: native apps at both profiled brands
- Enforcement record: £9.4m in March 2022, £19.2m in March 2023 and 3 smaller penalties in 2024 and 2025
The network leads on brand recognition, live lobby depth at 888casino and the scale of its sport offer. It trails on enforcement record, review scores and ownership certainty while the takeover is pending. Players who prefer a casino-led estate compare it with Gamesys. Readers who compare groups side by side follow the steps in the guide to comparing related casinos.
Final Verdict on Evoke plc
888casino is the strongest Evoke plc brand on lobby size and welcome terms as of October 2026. It pairs 2,000+ games with a 100% match up to £100 at 10x on selected slots. William Hill Casino suits players who want casino beside the Evoke plc William Hill sportsbook. The penalty history, the low review scores and the pending takeover are the main cautions.
This group suits players who value recognised brands over a wide choice of operators. Completing identity verification straight after registration removes the most common cause of withdrawal delays. Players who want a clean enforcement record or a stable owner look to other groups.















